Elite Equestrian horse expos. Delaware Valley region expo at Del Val College, Doylestown, Pa.. Lehigh Valley / Pocono Region expo at the Allentown Fairgrounds Ag Plex.

Equestrian Statistics

 

The following are several equestrian statistics that will help to illustrate the benefits of advertising to the equestrian market. (Source: USA Equestrian:  Profile of 80,000 members and on-site audiences)
  • The estimated consumer yearly expenditure by USA Equestrian membership is $2 billion
    •
  • 27,000,000 people over the age of 12 ride a horse at least once a year
    •
  • 14,580,000 people over the age of 12 ride a horse on a regular basis
    •
  • 2,200,000 people own horses in the United States
    •
  • 88,000,000 attend horse-related events
    •
  • The average income of an individual who subscribes to an English style equestrian magazine is $105,900
  • The ratio of the horse owners to non-horse owners who have an annual income over $100,000 is 4:1
    •
  • The average home value is $412,000
    •
  • 15% own a second home
    •
  • 43% travel on an airplane more than 16 times a year
    •
  • 78% are members of a frequent flyer program
    •
  • 97% own one or more credit cards
    •
  • 55% of the automobiles owned were purchased last year
    •
  • The average age is 39
    •
  • 85% of the participants are female
    •
  • 80% of equestrians have a minimum of a four-year college degree
  •  The equestrian audience participates in an average of 14 events a year
  •  40% report an individual income in excess of $150,000

 

 

Elite Equestrian  570-646-9340 info@buckscountyequestrian.com

Home  | Contact
 
Copyright © 2008 Elite Equestrian . All Rights Reserved.